World University Games
BRANDING / WEB DESIGN
Play Together In The Triangle
The World University Games are the world's largest event for student-athletes and the second-largest global Olympic multi-sport event, second only to the Olympic Games. Held every other year in the odd year, the Games feature the best collegiate and university athletes from over 150 countries competing in 15 compulsory sports and 3 optional sports during an approximately 2-week long event.
The World University Games needed a logo, branding, and a website that complimented previous sporting events, but had a look of their own.
APPROACH
Playful sophistication
USIUSF, FISU, and WUSHU, which are all sporting institutions use bright primary colors. The World University Games wanted their logo and branding to work with these established aesthetics, but have a look of their own. Since the World University Games are looking to bring the games to the Triangle in North Carolina, I made the logo a triangle that is made by bringing three shapes together (The Triangle in NC is made from Raleigh, Durham and Chapel Hill).
