TrueCare Dentistry
BRANDING / ADVERTISING / WEBSITE
The Exceptional In Not Uncommon
TrueCare Dentistry is a Cary, North Carolina dental office specializing in family dentistry.
TrueCare, formerly Family & Cosmetic Dentistry, needed a new name and complete branding suite that was family friendly.
APPROACH
Family friendly + Sophistication
TrueCare’s logo is approachable, but sophisticated. The abstract tooth gives the logo an artistic feel and the line creating the name gives a modern, sleek feel. From there, I chose the color palette, created design elements, patterns, and full branding suite.
