Aristotle Spirits
NAMING / BRANDING / WEB DESIGN / PACKAGING DESIGN
Excellence Crafted. Excellence Served.
Aristotle Spirits is a distillery in Garner, NC established by Jake Howland, a former RTP chemist and process engineer. He combines scientific practices with the creative process, and teaching others to appreciate the flavor nuances of a distilled beverage.
As a new company, Aristotle Spirits needed a name, tag line, brand identity, website, and labels created that differentiated themselves from other spirits in the industry.
APPROACH
Warm and welcoming
The name Aristotle Spirits comes from Aristotle, who was a chemist and the first distiller. The look and feel was created based on the copper that is part of the sill that creates gin and vodka. The warm tones and deep wood textures are welcoming and comfortable. The blue compliments the warm tones. From the branding, I then designed the distillery bar, website and bottle labels.
